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When it comes to website conversion and landing page optimization, Tim Ash advocates that less is more. Read More

Facebook is the next Google.

By that I don’t mean that Facebook is going to release a search engine, but that it will become a more important source of traffic than Google for many brands. Not sure? Check out these truly amazing statistics about Facebook: 10 Eye-popping Facts About Facebook.

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We’re used to getting transaction confirmation emails like those sent by Amazon. Recently, Loren McDonald advised attendees of a Conversion Academy webinar to extend beyond the purchase to include pre-purchase, post-purchase and relationship touch points. The result? More opportunities to engage pr Read More

At the recent Conversion Leaders Summit on improving website performance, Danny Dover cut though the SEO hype to provide some fresh insight into search engine optimization. Danny is an SEO specialist with SEOmoz.org, one of the thought leaders in the space, so I’m sharing the highlights of his pres Read More

Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 Read More

Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 percent of overall email volume, but these campaigns generate over 40 percent of all revenues produced by transactional and regular email campaigns combined Read More

I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t Read More