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I recently had a very interesting conversation regarding marketing in the accounting industry.

The thing is, a lot of the issues facing that industry - as pronounced as they are - are issues that face ANY industry.

In today's blog post I list five different issues that might be holding back Read More

The "Massive Attack v Adam Curtis" show is a great example of a perfectly-crafted marketing message. Here are three reasons why, and how you can do the same. Read More

How NOT to market on LinkedIn...or anywhere for that matter.

Learn how you can avoid annoying people and spending resources marketing to people that will never buy from you. Read More

Most businesses want more referrals, but unfortunately information bout how to get referrals is often incomplete. Here's how to REALLY get more referrals. Read More

Most businesses that fail...which happens to be most businesses...fail for a reason. This post shares five shifts to avoid this failure. Read More

As it turns out, Reality TV isn't completely worthless :).

Here are four marketing lessons from "The Bachelor(ette)" that any business business can use. Read More

Jaguar recently put on a marketing event that got me hooked. Learn what they did, why it worked so well, and how you can apply it to your business. Read More

Not all content is the same. To get the business results you want you need to formulate a good content mix. Here's how to do it... Read More

Some advice for new entrepreneurs (and experienced ones alike). This is the quickest way to find business success. Plus 20 Tweetable quotes you can share with your followers to look brilliant and motivate. Read More

A well-crafted value proposition can skyrocket your conversions. But how do you optimize your proposition and make it better? Click here for 5 easy steps. Read More