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What is social commerce, and why do we need to be aware of it? This article explores the definitions and implications of social commerce for online business today. Read More

Name a business that recently lost not just customers, but also stock value through a major customer service/PR snafu. What about a highly paid celebrity TV Read More

If you haven't started thinking about mobile marketing, you should soon. This article offers ideas for a simple mobile marketing holiday campaign: couponing. Read More

Infographics are a hugely popular way of communicating information that appeals to more visual learners. This article explores the recent trend in infographic resumes as well as two websites that allow you to create your own resume infographic. Read More

The social TV arena has exploded this fall with every network either releasing an app or seeking a partnership with existing app makers and websites to take advantage of gatherings on social networks, like Twitter, around television content. This article explores what businesses can learn from this Read More

Every business owner needs to carefully consider their copy before printing a sign, banner, flyer, brochure. This article gives five easy tips to the small business owner to ensure that their business copy and branding is error free. Read More

Mobile use is on the rise. It's important to be aware of just how fast mobile is growing and how you can use it to benefit your business. This article breaks down the pros and cons of mobile marketing for you to consider when implementing it into your overall marketing strategy. Read More