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For small businesses, a lack of resources often stands in the way of achieving social media success. Fortunately, there is a way for small businesses to manage social media, even when they lack time, personnel, and budget. This infographic, created by Salesforce takes a closer look at the strategie Read More

Mozcon is the most respected inbound marketing conference in the world. Held annually in Seattle, the home of Moz.com, this conference features several of the top minds in the digital marketing space. As it has been since 2012, when Wil Reynolds of Seer Interactive gave his moving speech on R.C.S, Read More

A blog without readers is a blog inside of a vacuum. There are thousands, if not millions, of blogs on the Internet, so competition for readership is fierce. Even if you have the best content, it may go unnoticed if you don't engage your audience outside of your blog posts. If your blog has been st Read More

People are increasingly taking to social media to get answers from brands — yet they are being ignored 88 percent of the time. Put into context, that’s the equivalent to a customer service line answering only 1 in 8 phone calls. The 2015 Sprout Social Index shines light on this and other shocking d Read More

As you will know if you are designing images for your Facebook profile or pages it's important to know the correct dimensions for all the different elements. With so many different types of advertisements and creative it can be a minefield for us when making sure we have the correct sizing informat Read More

Building a successful business today calls for you to go beyond offering a great product or services and creating a dazzling website. In fact, these efforts will be all for naught if you fail to reach your target audience and bring in the revenue you need to profit. Read More

Using insights from the more than 500 million downloads, a new Shutterstock's report finds demand for images representing sadness more than doubled year/year — a nod to the rise in sadvertising seen from advertisers across the globe. Read More

More than 80 percent of abandoning visitors never return to the website. So what’s killing those conversions? Smart marketers will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates. Read on for five common problems you may be facing when it comes to for Read More

This year, we see several online marketers going as far as referring to influencer marketing as the King of Content Marketing. Before jumping on the bandwagon and appointing influencers to talk about your brand for you, let’s first get a better understanding of the underlying principle. Read More

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject.

For clarity, longform means articles, white papers and e-books of Read More