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"Content is king – and not just because it’s one of the most effective tactics for driving SEO results. We’ve known about the value of content for SEO for years, and marketers who want to stay ahead in this evolving landscape can’t expect to do the same things they did four years ago and be success Read More

There's a lot of talk about what the most effective marketing channel is... social media or email?

The fact is that both are much more effective when they work together as part of an integrated campaign. That's why the team at ConstantContact asked 13 industry experts for their top tip to help b Read More

Social media automation is not without risks. It reduces one-on-one interaction and can seem spammy, and if you're not careful, you'll spread one mistake across all your social media platforms. For most busy digital marketers and small business owners, though, the potential benefits outweigh the ri Read More

Facebook is streamlining its advertising placement structure, dropping the curtain of unpopular features while spotlighting efficient, targeted ads that will improve your ROI. Read More

Besides the obvious which we all probably already know: that content marketing’s importance is paramount for brands today, changes in other aspects of the digital landscape further fuels this exponential growth. For instance, with the launch of Google’s latest hummingbird algorithm late in 2013, th Read More

Everyone knows that a consistent posting strategy is key to winning on Facebook and Twitter. What people don't always seem to be clear on is what, when and how to post. The truth is that there's no one-size-fits-all approach; your posting strategy must depend on your social media goals. Read More

This infographic from Wheelhouse Advisors makes 10 major predictions for the world of marketing in 2015, including the continued rise of content, a greater emphasis on the use of marketing data and an increased focus on mobile. Read More

Did you know that 79 percent of businesses who had a Facebook cover redesigned reported increased engagement in likes (78%), comments (32%) and website sales (11%). And that redesigning your social media page improves your likelihood of success by 130 percent. Read More

Did you know that from late November through December, retailers usually make about 20 percent of their entire yearly profile.

As a small business owner you don't want to miss out on this peak season.

Take a look at this infographic from Gryffin Media that illustrates how to optimize your Hol Read More

Twitter offers a wealth of ways for brands and customers to connect, and here's the data from Exacttarget on what's working best. Read More