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Differentiating your brand from other brands can be a daunting activity these days. This is because of the many other brands that are also out there competing for attention from .. Read More

Blog auditing can be explained as an examination of all aspects of a blog to measure its effectiveness. It is a way of finding and fixing faults concerning your blog. .. Read More

There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind of music they produce Read More

Writing is one way of getting free publicity…targeted ones of course.The trend towards online writing is on the increase. Those who actually take advantage of online writing are mostly bloggers. Businesses seldom use writing to promote their products Read More

This article helps business professionals understand social media. Whether you are an entrepreneur or you work for someone else, this article explains what you need to know about social media Read More

There is a constant struggle for online traffic and as such, many sites and blogs have implemented social sharing buttons on their sites to enable their visitors share relevant information found on the site with their friends on the social web. One of the most common buttons you will find is the “share on Facebook” button or “like” button Read More

I asked Tamar Weinberg and Scott Monty, both social media experts to help me answer the big question: “Is social media for every business?" . Read the entire article to learn more about what they said and what I think Read More

This articles teaches how you can host a competition and also teaches the importance of competitions in business marketing Read More

Infographics have emerged everywhere and businesses and organizations are using them to tell sweet stories (and sometimes sour ones ) about what’s happening inside and outside of their establishments. This article teaches the importance of using infographics in your business communication activities Read More