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he importance of Smell and what it triggers in our minds hasn’t gone unnoticed to marketers. You might have heard of sensory marketing (the art of marketing through the senses) and while it does encompass all senses, today we’re going to talk specifically of smell and the different ways brands use Read More

A pop up shop is a temporary space for someone to sell their products. It is a regular shop with the only difference being that it’s got an expiration date. Unlike a pop-up book, though, they don’t magically appear when you turn a page. A lot more work goes into it.

Learn the best tips on how to Read More

A humorous thought for your ''dear'' co-workers who make your daily life a hell. A Game of Thrones death for each one of them!Parental Advisory. Perhaps this is too much :D Read More

Do you hate company meetings? If they feel like a demoralising waste of your time and energy without accomplishing anything, your meetings are badly run. The opposite is possible with a few simple changes: empowering people, solving problems and exchanging information in meetings is just a question Read More

Can you imagine a world where big brands sponsor entire countries? Let us take you for a trip around an imaginary world where corporations shape the world. Read More

Every year the Conference & Incentive Travel magazine publishes a list of the top 50 UK event agencies. They take into account information like their turnover, latests events and clients. The following agencies are at the top of their game. Read More

New technology like BLE, smartwatches and IoT will allow event organisers to engage with clients and attendees in ways that they never thought possible. And the good news is that it’s not far away! This developments are taking place right now and, in fact, will be all over in 2016.
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In the whale brain waiting list, we would probably find event planners. While they still might not be able to fall “half-asleep” they do have a pretty interesting brain because a career in the event management industry requires a balance of creativity and pragmatism that not many people have. Today Read More

Crowdfunding – you may have heard of it. It is what makers are calling the “real” funding.
Find out creative and different ways to crowdfund your t-shirt project!
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The impression you make during the card exchange is crucial as it will be later be associated with your brand. Yes, there is an etiquette, and if you don’t follow it, you might as well throw your card in the bin. Do it right and your business card could be a cornerstone of your success. Follow thes Read More