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To properly utilize the power of social media you need to know the most popular social media sites and identify the ones that work best for your business to avoid spreading yourself too thin. Read More

Staples Inc. has announced it has teamed up with Facebook to enable Facebook Messenger functionalities on its mobile website. This simply means that Staples mobile users will now be able to use Messenger for customer service interactions. Read More

In December 2015, marketing automation technology company Infusionsoft, along with LeadPages, a maker of landing page software, conducted a marketing tactics survey of more than 1,000 small businesses across the U.S. regarding their use of digital marketing. Read More

April was National Financial Literacy Month (also known as National Financial Capability Month), but for business owners, the need for a financial understanding of what’s going on within the establishment is a year-round affair. Are you financially literate when it comes to operating a business? Ta Read More

Things can go wrong with your website and if you don’t have a recent backup tucked safely away, incidents can impact your business hard, maybe even irreparably. Read More

For retailers, PWC’s Total Retail 2016 study has a wealth of useful information about shopper behavior. But one statistic stood out for me because it’s so surprising: Millennial customers actually shop at physical stores more — not less — than other generations. Read More

When you have just under two hours to determine if the person sitting opposite you is the right fit for your company or not, every question matters. We’ve accrued so much free advice on how to hire for customer support that we decided to put it together in one place and share the love. Read More

Fiverr is the largest creative services marketplace in the world, according to Aimy Ngo, business development and market strategist at Fiverr. She recently sat down with me in an interview to explain what has made Fiverr such a thriving creative services marketplace. Read More

Creating music for videos requires some level of talent and it might be expensive, too. Luckily, the advent of the Internet brought along many affordable, and sometimes even free, online tools for creating music for videos and podcasts. All you need is a decent Internet connection, a computer and o Read More

Spring is a time for renewal and new possibilities. Your small business may use some spring cleaning, too, with a few smart changes. Read More