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Small business websites can gain additional exposure, traffic, and sales by using search engine optimization (SEO). Building SEO into your site early on can be a lot easier than coming back later to overhaul coding or content that isn't search engine friendly. Read More

Webmasters and optimizers have found ways to artificially boost the positions of websites and to achieve higher search rankings in an unethical manner. This type of search engine optimization is called “black hat SEO.” Search engines will penalize these sites by removing them from the index or banishing them to a low position if bad behavior is di Read More

Many restaurant owners may wonder how they can monetize their presence on social networks such as Facebook and Twitter. If you feel you don't have the time or resources to get involved with social networking sites, then you're missing out on free, valuable tools that can help you reach local (and vocal) prospects and expand awareness about your bu Read More

The PPC account structure can most easily be compared to a filing cabinet. By utilizing this organization when setting up campaigns, advertisers can ensure that their ads will be more relevant to the users' search queries. Read More