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Considering that it is the age of Internet and smartphones, you would probably research your desired product. This would consist of reading reviews, functionality of the product, extra features, testimonials and so on.

When it comes to a B2B, the picture is no different. Lead generation is one o Read More

In an uncontrolled environment, rogue text messages can inflict significant damage on a business. By its very nature, text messages are easy to create and send. In fact, the name ‘text messages’ itself is now a misnomer. Its more technologically suave cousin, the Multimedia Message, can be used to Read More

e-shopping is bound to soar in the future with the e-commerce industry witnessing growth in sales and brand recognition. This has kept e-marketers busy, studying customers’ behaviour and analysing how to best service consumers so that their needs and wants are met comfortably. We see popular online Read More

“Aur Dikhao” is not just a jingle on TV. It is Amazon’s way of taking on the local competition in India. “Aur Dikhao” is how the company, which is known for its wide variety of products, simplified its brand identity for its customers. If your business has something unique to offer, you must think Read More

As the most critical component of your monitoring, Configuration Management Database (CMDB) is a centralized repository that stores information on all the significant entities in your IT environment. The entities, termed as Configuration Items (CIs) can be hardware, the installed software applicati Read More

The idea of virtualizing and outsourcing the workspace by moving Virtual Desktop Infrastructure (VDI) to a cloud-hosted environment as Desktop-as-a-Service (Daas) is likewise a thriving component of this trend. DaaS has earned validation from heavyweights in the virtualization` game, Cloud computin Read More

The objective of DRM is to protect content against illegal access and unlawful distribution so as to retain its value. Organizations must adhere to commercial licensing, copyright and distribution agreements for the content they provide. Take an example, a broadcast network may have a licensing agr Read More

If we want our service economy to thrive in the future, we have to think multi-lingual, interactive and simple. And the mobile as a device is an ideal platform for communication to be delivered consistently and frequently. Anywhere, anytime snackable content. Content that is meaningful to and appro Read More

The enterprise these days is changing rapidly. The intersection of cloud, mobility, social networking and the Internet, what analyst firm Gartner calls the, “Nexus of Forces” is making most medium and large enterprises reconsider their enterprise mobile strategies. Employees are bringing their own Read More

IT help desk is progressing quickly and the report also share three workforce trends that are distracting the IT help desk.
BYOD continues to raise concerns for IT support professionals in the same vein as mobility. These days enterprise users not only want the option to work from anywhere, but th Read More