CatherineLockey submitted the following stories to BizSugar

Imagine this: Your website has a sort of artificial intelligence and conforms beautifully to every device – smartphone, Ipad, Tablet, laptop, and desktop. Sounds like a futuristic dream right? It’s not. Let me welcome you to the future and give this new reality a name – responsive website design.
Read More
A few weeks ago a tweet by Bob Tripathi, founder of Instant E-Training alerted me to a fantastic video interview with Lee Odden, CEO of TopRank Online Marketing. Here are a few of my favorite takeaways from this content marketing strategy gold mine: Read More
Any day now Google will release a focused new algorithm update whose sole purpose is to seek out and penalize over optimized websites. Should you be wary of Google’s impending update? What exactly is an over-optimized site? Read More
SEO definitely offers your businesses a “huge, huge opportunity.” Fact is, more than any other marketing strategy, SEO has the greatest impact on lead generation. Therefore; small business owner, you’re on track when you say you need SEO. Read More
Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012. Why is content marketing so popular? Read More
This week I realized I’m surrounded by a plethora of SEO marketing clowns who relentlessly call and knock on my clients’ doors. They weasel their way in and dazzle my clients with false data and poor methodology. Here are 6 dead giveaways you’re going to be ripped off by a marketer: Read More

Content Marketing: What it is and Why it Works

Content Marketing: What it is and Why it Works - Avatar Posted by CatherineLockey under Online Marketing
From 3161 days ago
Made Hot by: maplesummit on December 15, 2011 3:48 pm
A marketing and PR phenomenon has exploded online and its name is content marketing. Businesses of all sizes know content marketing brings active participants more traffic, leads, and conversions. Data shows the more content you have, whether it be website pages, blog articles, or landing pages, t Read More
In the last five years video has transformed itself into a non-negotiable content marketing asset. Video viewing, now part of nearly everyone’s on-line behavior, is proven to directly influence online buying. If you haven’t jumped into video yet, here are compelling reasons you should. Read More
The biggest trade show in the world is happening right now and it’s hard to miss those businesses participating. That’s because the show is online and active participants know how to show up on search. How did these businesses become so authoritative online? Read More

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!