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You’ve spent days – perhaps months or more – sweating over your product or service offer. You’ve written a collection of sales or landing pages…groaning over every word to get it perfect. The resulting string of nurturing emails are written – each linking to more information, white papers, infogr Read More

How many buying decisions are made before talking to the selected vendor or supplier? 94% of buyers research solutions online, on average they look at 12 vendors and 66% say the selection goes to the company with the best online content. At least 70% of B2B buyers make a decision before calling t Read More

Visitors to your website should be treated like children to your store. They need to be corralled, and lead by the hand down the aisles that are helpful and past all the neat little fish tanks kids love to see. Your page should have some sort of call to action. Read More

Relationship management is not a marketing strategy. It is the only strategy. Everything you do within your company from operations to sales to customer service, should all be about the relationship. It’s not a separate piece to be tacked on, it should permeate your entire culture. Everyone needs t Read More

It doesn't matter what business you are in, what you're trying to do, or sell from your landing page. The people who come to it are all people and 80% of them will respond in the same way; they'll either like it or hate it. Here are our top 12 considerations for developing a killer landing page. Read More

How’s your Pay Per Click (PPC) campaign going? Are you getting those coveted clicks? It could be you don’t want them!

We recently launched a PPC campaign for a client. It was for a small niche and therefore “clickable” keywords offered small numbers. After a few days we upped the ante and ad Read More

Correct social bookmarking results in a jump of visitors to any website. You can find troves of visitors in sites like Reddit, Digg, and StumbleUpon. The key is inserting the content into the front page of such sites. To do this, you need to make the correct submissions. There is also the need to m Read More

As a father, it was a time I actually look forward to two or three times a year – a chance to take my daughter shopping for clothes. I know that is probably not high on many lists for men, but I enjoy the time we have – shopping, grabbing some mall junk food, wandering around and helping her find Read More