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Hashtags—the little waffle-shaped symbol that changed how people use social media forever. Once known as a “pound sign,” hashtags today ignite, unite, track and organize social media conversations around the world. Whether you use them or not, you’ve certainly seen hashtags before on platforms like Read More

In the early days of SEO, link building—or the process of getting external sites to link to your content, thereby boosting your search rank—was king. However, over time it has developed a slightly different reputation due to misuse by sites designed solely for search engine crawling. Link building Read More

For the last 15 years, Google AdWords has remained largely unchanged—despite being the most popular online advertising system for marketers. Since the last update in 2008, marketing professionals have been holding their breaths to see what changes would come—and if they would come. Read More

For many marketers, paid search strategies remain an effective way to drive brand awareness and engage audiences. But to captivate consumers and see the results you’re looking for, it’s important to focus on testing strategies that work.

Below, we share three phenomenal paid search strategies gu Read More

Marketers know that social media is a great tool for improving online visibility, engaging potential customers, and bolstering other inbound efforts—however, there’s plenty of room for error.The number of social media users worldwide is projected to grow from 2.1 billion in 2015 to 2.5 billion by 2 Read More

When it comes to ecommerce marketing, if you don’t have a strong digital presence, you won’t see success. It doesn’t matter how perfectly designed your store and website are if people can’t find you! That’s why it is essential to get your SEO working to the max. Below, we share four easy-to-follow Read More

Do you have PowerPoint slides from past presentations and webinars gathering dust on your hard drive? B2B marketers can turn them into powerful visual marketing assets by publishing them to LinkedIn Slideshare.

Slideshare is a content publishing platform that provides a way for professionals to Read More

For B2Bs, social media is an effective channel through which to engage followers, promote marketing materials, and drive conversions. Many, however, don’t have the resources in-house to maximize their social media use and keep improving their effectiveness on their chosen platforms. That’s why for Read More

Have you ever come to a point in your content marketing where you felt like you couldn’t write even one more blog post? You’re not alone. A whopping 33 percent of marketing professionals report that content is too labor intensive to create on a regular basis—but what if there was a way to eliminate Read More

When it comes to generating traffic and growing your audience, building a business blog can be one of the most effective and lowest cost methods of putting your content to work. In fact, companies with active blogs have over 430% more indexed pages in search results than those who don’t. Get in the Read More