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One of the toughest questions is how to make a product more valuable to the customers. The goal is simple; the more valuable the product is in the eyes of the customer, the more the customer will pay. Product development creates real value since it’s development that puts the bells and whistles int Read More

Whether it be an online or offline business, creating a revenue stream to increase customer lifetime value is a goal for every small business. So what’s a funnel? It’s a breadcrumb trail where each breadcrumb gets bigger and bigger as the customer purchase more and more. Read More

Most entrepreneurs create a company for one reason – to provide themselves with an income. However, you should consider an important, second reason – to create an asset that is a business. Let’s consider the question of how to sell your business. But, before you can sell it, you have to build a bu Read More

The words – price war – are enough to strike fear and dread into business people. It doesn’t matter if you are a big company or a small one. So why do companies start them, how should you respond, and how do they expect to win? If implemented correctly, a price war can be an effective pricing strat Read More

It’s happens to every business owner. A customer wants your product or service, but when you state the price, they want to negotiate a lower price. Even if it’s a fair price, customers will still try to get a lower one. Read More

People will buy almost anything that they believe will help them feel better about themselves. That’s a simple, all-inclusive statement, but there’s a lot of truth in it. You see, that desire to feel better is a kind of pain — and you already know that people are willing to spend plenty of money on Read More

Your most unhappy customers are your greatest source of learning.” Bill Gates

Often we, as sales people and leaders, shy away from conversations that are sometimes difficult. We avoid calling back the angry customer or see the time we spend on an ‘after sale’ issue as wasting valuable time. Read More

Interesting book on emotional intelligence in the workplace by Yvette Bethel, “E.Q. Librium”. Bethel brings an excellent summary and overview of the current research on emotional intelligence and how it can be used as a tool to enhance anyone’s career. Read More

Are you a new business or start up? Are you stumped when it comes to pricing your products or services? Read More

It’s a very common new business strategy. Someone starts a new business by copying the product or service that another company already offers. Why? The usually reason is because they think they can provide a better version of the offering. Read More