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Picking your keywords is sort of like picking the right guy (or gal) to bring home to mom and dad. You’re going to need some standards if you want things to work out. So that means setting your criteria before you begin searching. Read More

Figuring out your "niche" is one of the toughest things we do as business people. What's the right angle to cover, who are we appealing to, what do we want to talk about?

In this post, I continue my experiment of building a niche site from scratch by showing you my technique for easily finding Read More

Ever start something not knowing where exactly you were going with it? Me too. And sometimes the best ideas are born out of the things we do without even thinking about them.... Read More

If you’ve already written an ebook, you know how much work goes into it; there’s design, monetization, branding, how you plan on delivering the damn thing and whole bunch of other stuff that usually doesn’t come to mind when you first think of undertaking this “simple” project. Read More

You’re sitting there scratching your head wondering what to give away in exchange for an email address. You’ve been told over and over again that you should be delivering something chock full of value so that people think “gee, if she’s giving this away, I bet her paid products are gonna knock my s Read More

I recently happened upon an article in Forbes about business coach and social media rockstar Sandi Krakowski. She has over 125,000 followers on Facebook alone as of this writing and probably adds somewhere around 10,000 more a month. No, I’m not making this up, in fact – after I read the article, I Read More

The “about” page is one of the most often visited pages on just about any website, especially those that have personal blogs attached. And, it makes sense. I mean think about it; you find someone’s business or personal blog, you read a few posts, you like what you read and now, you want to get to Read More