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What are some of the worst products to have to market? Read this article to find out how creative minds are marketing the unmarketable. Read More

If you were offered water, would you drink it? I don’t mean Evian or Nestle or some other fancy water that you pay far too much for. I mean good old-fashioned water say from a tap in your kitchen. Or, if you are old enough to remember doing it, from the front end of the garden hose, after letting t Read More

This post talks about the characteristics of various kinds of people who help, or don't help, others. It explores the cost, or price, for helping and looks at the payback as well. Read More

This article describes many of the events that occur during the summer season and provides several suggestions for additional marketing activities that can be tied to them. Read More

This article asks the question about whether or not social media deserves belief by using an old but relevant story to illustrate what may be happening in the marketing world. Read More