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Offering free content on your site? You should be turning fans into leads by offering that free content on Facebook.

Generate leads on Facebook with our guide for building custom content marketing tabs. Read More

Targeted ad groups yield a higher AdWords quality score and allow more targeted ad copy to increase CTR. Google's new Ad Group Ideas tool automatically organizes keywords into targeted ad groups - basically doing one of the hardest parts of a successful AdWords campaign for you! Read More

Facebook business pages switch to Timeline layout on March 30th, but brands like Old Spice and Starbucks are already taking advantage of the new features.

Optimize your business page for Facebook Timeline with these quick tips learned from big brands. Read More

Let's be honest, you're trying to sell something - and people know that. Third parties will always be more credible than interested parties, which is why customer video testimonials are your most effective marketing tool. Rightlook Creative gives 5 simple steps for how to make video testimonials. Read More

Google Panda has made drastic changes in the way businesses list locally. Now that more exposure is given to Google Places pages, optimizing inside pages for location keywords might now be a waste of time. Read More