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Customers are looking for businesses in ways they never could before: on-the-go and on foot. Making sure your business information is accurate online is the key to making sure your customers can find you. Here's how local directory and business listings can help. Read More

Hootsuite is a social media dashboard that allows you to manage and MEASURE your social media output, all in one place. Here's how to use it to make social media marketing more easy and streamlined. Read More

Every day, more and more people are using search engines and social media to search for content and socialize on the web. In order for your business to succeed, you need to drive these people to your website. But, how? Content marketing can help you do this. Here's how: Read More

Pay Per Click advertising (PPC) involves bidding on relevant keywords  that people will likely use in a search engine search, and when your ad pops up as a result of that search, they'll click on your ad, delivering a warm lead right to your door. Read More

When practitioners of the Rubenfeld Synergy Method wanted a way to generate leads for their individual practitioners around the country, Samson Media created a lead-generating video landing page that included a professionally-produced video to attract and convert search engine traffic. Read More

OK, I found my first (but certainly not my last) Twitter ad, from none other than Starbucks.  Makes sense for this caffeinated crowd.  It came up when I searched the hash tagged phrase #nowplaying. Read More

While anyone who attends a trade show or business expo accepts the fact that the business cards they drop into that bowl or the show pass that’s scanned will result in some type of follow up, how much is too much, and when does “follow-up” cross the threshold into SPAMMING and the equivalent of cyberstalking?

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