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Most of the owners and managers I have met are really good at what they do. They make amazing food, provide services that are top notch and make and sell products of the highest quality. But, most do not know what they should be thinking about and asking when it comes to marketing their businesses. Read More

Everyone has interests and passions. And, the intensity of those interests and passions waxes and wanes. When marketing your business, promoting yourself, selling and networking, find ways to find the people that are most passionate about the kinds of things you offer or do. Read More

Many businesses say they are built on referrals but never really ask for them. Instead, they spend their time, money and energy on advertising that generates “cold” introductions for their businesses. The “generic” referral is just a start. There are some key elements that need to be employed. Read More

Influencers like my wife play a valuable role as you decide how to market your business. It's about their influence and about what they know. There will always be big gaps where data doesn’t exist or is inaccurate. But, there isn’t much that influencers don’t know about their close friends.
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Businesses don’t seek to understand, leverage and augment the unique value and characteristics of relationships between influencers and friends. But, inarguably, the most obvious, sure-thing marketing initiative is to leverage your best existing customers and their social influence to get new (pre Read More