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We spend a lot of worrying about custom URLs and welcome tabs and opt-in boxes and this and that, especially when we talk about “how” to be successful on Facebook. The reality is that it’s the offer, (stupid). What can you offer that is so obviously worth the click to like? Read More

One of the things business owners have difficulty with is driving reader engagement. Everyone wants a lively, active blog, but few people know how to get there. Read More

First time blog visitors are loyal readers in waiting. They deserve a little special treatment, too, and it’s not hard to impress them if you make getting to know them a priority. Read More

Strategic content marketing is all about telling a story. That story is not about you. It’s not about your colleagues, either (and especially not your competitors). That story should be about your audience – your prospects, your audience, your future tribe. Read More