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If you have a retail business, you probably “know” that mobile search is important and that you should start thinking about targeting mobile customers. Read More

Although many small businesses have created a website and Facebook page that covers the bare minimum, plenty of local businesses are still missing out on opportunities to use their websites to generate qualified leads. Read More

Does your company have an editor-in-chief? Whether you’re running a home decorating store or a magazine, you need someone in your business to play that editor-in-chief role.
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With consumers increasingly turning to mobile devices to look up information about local businesses, it's becoming essential for local entrepreneurs to utilize internet advertising.

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A new study proves that more and more people (up to 88% of consumers) do online research before visiting a brick-and-mortar store, making it more important than ever for small businesses to have a strong online presence. Read More

This article provides a look at how to use existing Internet data to determine who your target audience is and how to use that information to grow your business. Read More

Many people are under the false impression that putting one together is time-consuming and costly, but it doesn’t have to be. I recently put together an infographic – and marketed it –for less than $90. Read More

Building a customer profile is no longer something only major national brands can afford. Any business – whether a regional chain, a franchise of a national chain, or a single location – can take advantage of data to develop a more specific, more cost effective, and better targeted local marketing Read More

Your small business recognizes the value of finding leads on the web and you’re ready to develop an internal internet marketing department, but you’re not sure where to start. Here's a guide. Read More

Prospects and Customers are more accessible than ever, when we get them to engage with a brand. Engagement in a digital environment leaves a data trail, as searchers interact with our content. As Marketing professionals we have access to more data about customers than ever before as we build out a Read More