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One major reason for the rise in complexity in asset management is the need for customization. Personalized content is an important component of one-to-one marketing, and a critical part of the customer acquisition process. Read more at https://marcom.com/top-reason-brands-struggle-with-consistency Read More

Financial institutions can face brand depreciation when faced with challenges like mergers and multiple audiences without a marketing resource management. Read More

We live in a world of multi-channel sales and marketing, where consumers interact with brands across a growing number of online and offline touchpoints. These customers, however, seek consistency. Read More

Branded customization of the latest materials for the field was a huge step toward localized marketing that keeps messaging on-brand and compliant with complex regulations. Read More

We often hear about all the new technologies available to marketers and their many benefits, from data analytics and reporting to social listening and personalization. Read More