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Every social media expert blogging today will tell you that in order the get the most out of a Facebook page, you have to post relevant, engaging content regularly for your followers. But what does that really mean?

We get a lots of questions from small business owners looking for more specific Read More

When it comes to creating a policy to drive the social media efforts of your small business, you can make it as long or short, as complicated or simple as you like. The main goal here is to set some guidelines for managing social media presences as you go forward with this avenue for reaching out t Read More

A recent survey by Edleman and The Parenting Group revealed that fist-time fathers, defined as those whose oldest child was age 2 or younger, are more likely to brag about their new additions on social media. Read More

The rising popularity of social media marketing has directly increased the amount of efforts put into utilization of this marketing channel by small businesses. The following inforgraphic examines if there is truly a measurable ROI in social media. Read More

As a small business owner you are probably pulled in a thousand different directions running your business and are wondering why you should devote precious moments of your time to social marketing on Facebook.

If you are just getting started utilizing Facebook to promote your small bus Read More

Discover how small business owners feel about social media and how small businesses measure what they perceive as success via this marketing channel. More specifically, focusing if small businesses are utilizing social media properly and know how to properly measure ROI. Read More

The following infographic depicts findings from a recent survey showcasing the most common benefits of using social media. Discover:
1. How important is social media marketing for small businesses
2. What percentage of exposure small businesses gain via social media
3. Which factors produce the Read More

Discover tips on how to create and grow engagement on your Facebook fan page using deals, contests and event type promotions. Read More

So, your small business finally joined "the future" and decided to create a Facebook or Twitter account. That should be good news for you, in terms of brand exposure. However if you don't know how to use this highly influential medium, your social media presence might only hurt your brand in the lo Read More

Last week Facebook rolled out the mandatory switch for all Facebook fan pages to the new Timeline format. Here are 7 tips & tricks to help you make the most of the new layout. Read More