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With products that see a spike in sales leading up to the winter holidays, it’s crucial to plan your PPC tactics accordingly. Here are some steps you can take to get your PPC campaigns whipped into shape for the holidays. Read More

When you market a brand, connecting with customers is a top priority. This is why so many companies have shifted their online marketing strategies to include more and more social media marketing efforts. Here are some ways your company can avoid joining the dark side of social media marketing. Read More

Success can be measured in many different ways when it comes to pay-per-click search advertising. Still, it helps to know your way around the metrics that the Google AdWords platform uses to determine performance in a PPC campaign. Each metric has important performance data you can learn from, and Read More

Curious how this change will affect the way you collect and analyze campaign data? Here’s how to proceed with Google’s new reporting features. Read More

The divide between ‘online’ and ‘real world’ business is closing rapidly; does your website hold up to today’s design standards? More and more people use the internet to shop or book services every day, which means your website must stand as a good representative of your company while still selling Read More

Lately the tone in online conversations discussing Google seem to have taken a turn for the negative. The search engine giant dealt with the backlash of an employee abusing his power and invading user privacy. They rolled out a new function to their household-name search engine that sparked a lot o Read More

You can spend hundreds of hours on improving your website’s search engine optimization, but it could be time wasted if you aren’t paying equal attention to the quality of your content. The content you offer a visitor to your website is your connection to your potential customer. Read More

Everyone knows that staying within a budget is a top priority if you want to succeed in internet marketing, but few marketers have the discipline to recognize when they are headed down the path towards overspending. When it comes to social media it can be an even greater problem simply because of th Read More