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"The granddaddy of all mistakes is competing to be the best, going down the same path as everybody else and thinking that somehow you can achieve better results." Read More

When did 'what you stand for' become so complex? Albert Einstein said: “If you can’t explain it simply, you don’t understand it well enough". Why is it we have allowed this level of complexity to enter the business vocabulary when it is the simple definitions that are so often the strongest? It is Read More