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Social media marketing isn't about self-hype or personal propaganda. It's about creating long-lasting customer engagement process. Hence, it would take time, efforts, and money (sometimes) to create stable social media presence. Read More

Social media platforms like Twitter, Facebook, and LinkedIn not only provide marketers with an opportunity to stay on-target, but also presses the need for consistency and innovation in their customer management process. A 140-character tweet, or a Facebook post can really help marketers to go dire Read More

When it comes to online branding, Facebook fan page has its own uniqueness. From photos to videos, and links to text, marketers can have everything at one place to market to product. Moreover, a customized cover page gives extra opportunity to portray larger brand image in front of the customers. Read More

Little bit surprised to see the heading? I know, social media marketing has really modernized itself with the changing times. New tools have emerged, new techniques have been discussed, and new ideas are coming into the play. However, we cannot afford to miss the basics of social media marketing. T Read More

Traditionally, organizations are using in-house or outsourced search engine optimization (SEO) activities to enhance their online presence. Now, with the emergence of social media, online marketers have got one more additional tool to promote their online presence. Read More

Although, marketers can go a step ahead to market their products using social media, they need to keep certain things in mind to avoid customer anger. These things can really decide the future of your brand in the market. Let's quickly go through them: Read More

Business intelligence is the right way to keep track of your activities, manpower, and customers. The extensive engagement capabilities of social media platforms enable them to act as an efficient business intelligence tool for small businesses. Here is the way to do it... Read More

Moving ahead, small businesses will explore more ways to take their social media marketing efforts to the next level. Here're some ways that can really make this exploration simple and successful. Read More

Enhancing visibility of your brand is of utmost priority in social media marketing. Through numerous ways, paid and unpaid, online marketers are working towards this goal effectively, and efficiently. Read More

With the emergence of social media, marketers have gained a much-needed boost to their lead generation efforts. Here are some secrets to use social media marketing for enhancing your leads... Read More