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What Has Collecting Underpants Got To Do With B2B Online Marketing? |

Posted by neilbetter under Online Marketing
From http://blog.readycontacts.com 5873 days ago

The 3 phase business strategy by the Underpants Gnomes has to be one of the most ingenious plans created but it had its flaws. Here's what B2B Marketers can learn from the ineffectiveness of the Underpants Gnomes plan. Read More

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Why Outsourcing Marketing Database Building Makes Sense | ReadyContacts Role-based B2B Contacts

Posted by neilbetter under Marketing
From http://blog.readycontacts.com 5873 days ago

Building and maintaining a marketing database is a critical component of marketing and one that does use up a significant amount of time and resources. Here is a view on why it may just make more sense to consider outsourcing this activity. Read More