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Influencer Marketing opens up a host of new possibilities for brands to connect with consumers. By creating branded content with social influencers, it allows brands to amplify their message, create brand advocates and strengthen their image.

As with all new concepts, many marketers haven’t yet Read More

Some eCommerce professionals are reluctant to embrace having an agency working alongside them. They’re concerned about the possibility of their position becoming devalued.

However, in our experience, the most effective eCommerce campaigns, whether SEO, affiliate marketing or PPC, come from a ver Read More

I’ve been thinking about writing this post for a while now.

I wanted to share with everyone a set of digital marketing blogs that have helped me become a better digital marketer in 2014 and that I’m sure are going to take me even further in 2015. I feel like I needed to give something back to al Read More

If you’re creating a startup, I’m sure you already know how important your online presence is. As important as social media is these days, your website will still form the bulk of your online activity and will be the primary reason people sign up or purchase from you.

Search engine optimisation Read More

A guide that could form the cornerstone of your content marketing strategy.

This post details how to find questions that people are asking and how to use your online content to answer them effectively.

This allows you to tailor content specifically to your target market a Read More