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What is it about a video or TV ad that makes you forget it’s a promotion for a product?

Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?

Because you're likely waiting out the week just to get Read More

There are two essentially discussions that fall into the “mobile first” conversation; design philosophy and technical implementation. This article examines both sides of the conversation so designers and clients can have more informed conversations around the subject. Read More

The death of advertising as we know it will not be swift, but rather a long, protracted ordeal.

But when it finally happens, some will argue that that advertising hasn’t “died” but rather “changed” or “evolved,” but the simple fact is in 10 years time, maybe less, advertising, as we know it now, Read More

Is it Red?

Blue?

Green?

Or are we asking the wrong questions? Is there really such a thing as 1 color that converts the best at all?

In this article, we examine various case studies to finally put an end to the "what color converts best" debate. Read More

With guest blogging, there’s a myth that will ruin your chances of long term success. Can you guess what it is? Read More