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Here are some tips to help you discover what truly inspires you and to find your blog’s niche and focus. Read More

Can a brand go home again and reclaim its “raison d’etre,” its “je ne sais quoi,” or some other pretentious French phrase that means mojo? Read More

Not every IPO is a success. And even if Snap gets off to a good start, its stock may still not be the best choice for you. Here are some tips on deciding whether Snap — or any highly anticipated IPO — deserves a place in your portfolio. Read More

Hope is not a strategy – we've all heard it. Marketing Strategies need Hope A Strategy “is a plan of action intended to accomplish a specific goal.” Hope does not contain the elements of a plan. Read More

For most people, managing all their social media profiles at the same time ends up being a logistic nightmare. They have to log in and log out of every single social network, remember what to post, where and how often and set reminders to create posts, approve and share messages and interact with n Read More

The funny thing about books in the digital marketing space is that they become outdated nearly as soon as they’re published. It’s hard to write a current book, not knowing what technologies and tools are coming down the pipeline. But some books — for example, The Ultimate Guide to Content Marketin Read More

People make a decision to open your email before they even get to the meat of the content, just based on who it is coming from. Here are 5 tips to keep your brand relevant by email. Read More

YouTube is the world's largest and most important video-hosting website. With billions of hours of video all in one place, it has more viewers than cable or network television during any given month.

It's also home to some of the most inventive and creative self-starters in the world, some of w Read More

Facebook Reactions turn one year old with 300 Billion Reactions used on Facebook posts. From "Haha," to "Wow" "Sad" to "Angry," here's why we love to hate them. Read More

In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his wife. It ended with a public apology the following February. Read More