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As we move into 2017, it will be more critical than ever to understand the relationship of social media to the bottom line. Social media must be tied to business metrics through KPI’s. Without specific goals, social media marketing is nothing more than throwing spaghetti at the wall.
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This is a guest post from Stephen Moyers:
If you have a website, you want people to see it. If it’s a blog, you want people to read it, and if it’s a product, you want people to buy it.
The first step is getting your page to pop during a search. Next, you need your target audience to click the l Read More

Adopting these eCommerce trends for 2017 will help you keep your online store attractive and modern, and that will keep your profits as high as possible. Read More

If you're looking to up your SEO game in the new year, here are five content marketer-friendly resources to get you started.
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Check out the infographic in this post to learn how to create effective headlines. It walks writers through the entire process, from idea to hooks to editing, so you can improve on any part of the process that you struggle with. Read More

Paralegals often think of themselves as indispensable superheroes for their firms, and for good reason. On a day-to-day basis, you’re asked to take on new challenges, requiring you to find more and more creative ways to accomplish things efficiently enough to enjoy some “me time” at the end of the Read More

The human brain wasn’t built to go at full steam for hours on end. Studies have shown that performance suffers when you spend prolonged periods focusing on the same task. Brief mental breaks can help you stay focused, as well as give your mind the freedom to wander (which is necessary for creative Read More