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Carlos Gil, Head of Global Social Media Marketing for BMC Software, joins the Social Pros Podcast to discuss his full endorsement of Snapchat as a social tool for B2B and B2C businesses. Carlos is a pro at Snapchat and can share the best way to approach incorporating this hot new platform into your Read More

The internet is a strange place. Everyone has seen bad examples of social media gone wrong: social media managers tweeting something embarrassing or rising to the taunt of some internet troll. As a result, the entire brand’s name is tarnished and they receive bad press. Read More

Are you having a hard time driving traffic to your website? Is your business stuck in the 20th century? Do you avoid social media like the plague? If so, I’ve got some bad news for you: you’re doing it all wrong. In today’s world, you simply cannot ignore social media if you hope to create a truly Read More

We caught up with Ciara Viehweg of Facebook as she shares with us how small businesses are leveraging Facebook’s platform to build deeper relationships with customers and prospects to grow their businesses. Read More

Content marketing is slowly taking over Search Engine Optimization. The takeover has changed the definition of high-quality content.

High-quality content is no longer defined in terms of the “wow” feeling that it generates. Read More

Want to get the most out of your Twitter conversions? Here are 5 tips that will double, even triple your Twitter conversions. Read More

Social-media school is in session! To help you keep up with the constant changes, we asked six of our top online sellers for their best social media advice. Read More

Why companies need a cross-functional social media team. When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big Read More

Some experts suggest that where a company is heavily reliant upon the Internet for lead generation, having accounts on all the major social networks including Facebook, LinkedIn and Twitter is one way to ensure maximum exposure. As a small business, however, you may not have the time or money to do Read More

Effectively managing all of the social media channels and options can be overwhelming, especially on a budget or with a need to focus efforts on the business itself. Few would argue with the need to take advantage of social media marketing as a low-cost, high-reward way to drive traffic and reach p Read More