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A quick video lesson on how to create your own unique banner ad for social media marketing. If you want to stand out from the plain vanilla crowd using the same ol'-same ol' ads, you need to give them something they've never seen before! I'm here to show you how to do that! Read More

The Australian Law Book defines ‘Duty of Care’ as the obligation of a person to exercise reasonable care in the conduct of an activity. Read More

In between having a light bulb moment for great business idea and launching your business, there is a process that when done right, ensures your success. This is called market research. Do you really understand your market? Here’s how to find out if your business idea is viable. Read More

Sometimes the best way to take control of a situation is to just give it up. It pays to follow the golden rule in project management. Read More

Learning how to converse on social media, knowing your audience, listening to their concerns, providing high-quality content and measuring your results, you can create successful campaigns to push your nonprofit to the next level. Read More

About a week ago I received an email from a reader.
She was looking for some business advice on a regular basis, and wanted to know if I was available to be her mentor.
My first response was essentially “thanks – I’m flattered”.
My second response was to politely decline (although I did give her Read More

Twitter users curious about how others engage with their 140-characters-or-less musings will be delighted to learn that the microblogging service has just made its analytics tool available to... Read More

In 2010, at 62 years old, Joel Friedlander decided to get back into the industry he left many years prior – independent book publishing. He started a blog, The Book Designer, which focuses on elements of book design like spacing, margin, typography and layout. Read More