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Pricing psychology is an effective field for any business, small or large, and can dramatically increase revenue. From anchor pricing to experiential pricing, there are many ways to condition consumers and lead them down a path to converting. Read More

It's uncommon for small businesses to have the time or resources to invest in conversion optimization, especially for their social media channels. Fortunately, there are a number of battle-tested tactics we can use to capture more leads from our social profiles. Check them out and take note of the Read More

Advice from successful campaigns can help industry newcomers tremendously. Recently, CNBC published an article that does just this: A crowdfunding veteran highlights the popular mistakes projects make. Appearing on this list – “Forgetting to ask for a donation.” At first, this may seem commonsensic Read More

Watching YouTube has become more popular than watching TV and more people visited the site back in May than they did Facebook. It's an incredibly powerful tool that can be used by any blogger or business owner to promote their content. Time you jumped on board don't you think Read More