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Consumers are 7 per cent more likely to click on a display ad during the weekend, says Adform’s Quarterly Media Barometer. Surprisingly, the average cost for online advertising at the weekend was found to be lowest, around 12 per cent lower than during the week. Read More

Facebook Ads are a great way to expand your audience. But, Facebook ads are also a great way to build relationships, sell a product or service, and drive awareness. Read More

Say it aint so Instagrammers: Facebook has announced it will start running advertisements on Instagram, the photo and video sharing service it purchased ... Read More

Adsense, which is the biggest CPC network. Adsense is loved by many publishers but at the other end there are many publishers who hate adsense. 6 Reasons why I hate adsense... Read More

In the United States women controlled a startlingly high 85% of all purchases. Even if your target market is a male audience your product and marketing will need to appeal to women too. Read More

As we begin our final stretch in 2013, small business owners are looking for next best thing when it comes to advertisement ideas in the new year. The economy has struggled over the past couple of years, and small business advertisement has been essential for the survival of any aspiring entreprene Read More

The return of fall always brings some of our favorite TV shows back to the screen. But how much money actually goes into these programs to capture our ... Read More

When it comes to launching a business, branding is perhaps the most important and challenging task entrepreneurs face. It means condensing an entire organizational ethos into a succinct aesthetic, defining the face of your business, and ultimately establishing a distinct style for consumers to asso Read More

Want to know how you can triumph over your competitor? You can challenge them directly. The great thing about this is that you can use the name of your competitor to promote yourself. Read More

Microsoft's latest attempt to get marketshare is to lure Apple customers with a buy-back program. Good luck with that. Read More