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Sometimes the best email marketing results come from focusing on the basics and executing really well. This blog provides a summary of Marketing Sherpa's recent Improve your Email Program: 5 test ideas article. Read More

Whilst anyone can start a blog, the trickiest part of it all is actually surviving the first few weeks or even the first four weeks of blogging. It’s important to understand that if you’ve just started blogging and you are struggling to get through the first month or so, you’re probably not going t Read More

For business marketers especially online marketers, the very first thing to consider is to make their website SEO-friendly Read More

What I eventually learned is that there is no perfect niche. Some niches are definitely better than others, but there is no magical niche that will lead you to internet fame and fortune. The key to making money online is not to find the perfect niche; it is to become an expert in any niche. Read More

This is a guest post by Miranda Marquit.  With the changes that Google is making, content – quality content – is more important than ever. But, don’t forget that customers, potential customers, media, and potential business partners are all visiting your web site too. Read More

As a blog owner, it is tempting to accept a lot of blog posts because it's free content. Allowing guest posts allows me to free up a little time, while the blog is regularly updated with fresh(ish) content. But it does have a big drawback. Read More

Of great interest recently was the ruling by the U.S. Supreme Court about the constitutionality of the 2010 health care reform law. The IRS will be enforcing the penalty on those who don’t have health care coverage either through their job, individually, or state exchanges. Read More

Former TV presenter, Alan Stevens, is now an author and journalist, and runs his own business Media Coach. As an expert interviewee he has been involved in over 2,000 radio and TV interviews. With his wealth of experience he is ideally placed to give insights about the media, and how individuals an Read More

Any business starting up these days knows that Social Media is a must. But you have to remember that your Facebook page is not your website. You don’t just build it and let it sit there without any updates. So I came up with the acronym “REACTIONS” to help explain what you need to do with your Face Read More

Read a book review of Margaret Bloomstein's Content Strategy at Work: Real World Stories to Strengthen Every Interactive Project. Read More