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If you’re frequently asked to clarify your emails, a handful of phrases are likely to blame. Here are 27+ of the most common words to avoid in emails. Use them with caution or expunge them from your vocabulary entirely and you’ll save time and energy in trying to get your point across. Read More

Without a plan, you’re just writing and producing content for the sake of it. You need goals, a target audience, a plan, a calendar and ways to amplify your efforts. Take the time to do this before you ever start typing out that first blog post. Read More

If you’re new to the world of content marketing, you might be confused by some of the terms that get used often. Every industry has its terminology, but when it comes to marketing—especially content marketing—the buzzwords seem to be changing all the time. Here is a list of some of the more common Read More

It may seem risky, but there are several reasons you should jump into the pool and take on a freelancing team to get some of your work done. Read More

Writing to persuade readers to do something, buy something or click on something is all about psychology. By learning just a few basic principles of psychology and persuasion, you can create content that is compelling and that urges your readers to take the next step, to get on board, to click that Read More

Over 700 people a month are asking Google ‘What is SEO writing?’

The top result for the search tells us that: “SEO writing is a form of writing that helps websites become more visible to major search engines like Google and Bing. A highly visible website with good content appears on th Read More

Content publishing is easy right? After all you have done your keyword research and content creation; how hard can it be to hit ‘Publish’? Well, there are plenty of moving parts and without a checklist to keep you on track, you could be repeating the same mistakes again and again. What differentiat Read More

As a business owner you want to get found by your potential customers. Discover how one simple yet powerful Google Analytics "hack" can help you get more search engine traffic to your website or blog... Read More

E-mail marketing will always be important and vital to an organisation’s marketing strategy, inspite of the onslaught made by social media marketing and despite some of the challenges offered by the preponderance of e-mail scams. Read More

Recently, Google’s webmaster trends analyst John Mueller said in a Google+ live hangout that link building was something to be avoided for SEO professionals. His statement was in answer to what could be considered a common question, “Is link building in any way good?” Read More