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Backlinks, inbound links or external links pointing back to your site is an important ranking factor for SEO. Here’s how to evaluate link quality, build links.. Read More

At the latest Boston SEO workshop, one of the attendees who worked as the marketing manager for a larger local brand had a great question during our discussion about keyword research. Their organic, non-branded traffic had grown from 40% to 57% of their overall traffic in the last year (which is gr Read More

There are many laws and regulations that impact small businesses, but how do you find out which laws affect you and what you need to do to comply? Strapped for time and looking for quick answers, many of us simply turn to Google. But how do you know the information you are getting is up-to-date, ac Read More

With all the Google dance happening recently, Matt’s video responses tackles with issues that are constantly being asked by users who are interested in SEO Read More

Pay per click (PPC) is often considered an effective advertising campaign solution that gets traffic to a website and increases the conversion rate Read More

The temptation for overnight results in search engine optimization (SEO) is always present, but the risks are simply too high. Short-term SEO gains almost always involve “Black Hat” optimization techniques. These approaches violate the rules set out by the search engines and result in penalties whe Read More

This should be interesting to all the people who use video in their business: Youtube is moving towards rewarding view length instead of clicks. Read More

For those of you that aren't familiar with BizSugar, it's a social bookmarking network for business owners, bloggers, entrepreneurs and anyone interested in sharing or learning about startups, marketing strategies, advertising strategies, etc. Read More

Pinterest, used properly, can be (p)interesting to build relationships, attract traffic and even make money. This cheat sheet and tips can help you get there .. Read More

Roundup: This week includes news and articles about Google's new algo refresh, Thesis 2.0 official launch, Facebook AdSense like program, and more from across the web Read More