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The goal of your business website is to showcase how trustworthy your business is and your professional expertise to assure people that you’re the real deal. Here are the four major areas of website credibility and 16 important factors that help your small business increase customers and profits.
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While you can never guarantee a successful product, you can vastly improve your odds if you prepare properly. So, set your business’s next product on the path to profitability with the valuable lessons from these 5 positively staggering successful products.



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Feedback from customers – and what you do with that feedback – can turn an average business into a high growth business. But where should you begin? Here's a good look at the questions you should ask and why the answers are important to your business.

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From dating apps to online shopping, we choose products, services and people based on beauty. Successful business owners know this well. Here are 7 proven reasons why good design is good business (and how you can use design to increase your small business revenues).

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While powerful psychology principles guide product design, there are still plenty of great failures in product design. Want to guide your product design to a successful launch and profitable life? Then read on to benefit from the hard-won lessons of 7 absolutely epic product fails.

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Here are 13 proven ways to optimize your business website to convert people browsing into customers. Improving your conversion rate is the easiest way to increase revenues and profits for your business.

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Deciding how to brand your food truck may be the most important decision you’ll face as a food-on-the-go entrepreneur. A well-branded truck can draw attention to your business everywhere it goes. Follow our food truck branding guide and your truck will race ahead of your competition. Read More

Effective marketing is often the difference between success and failure. Smart businesses leverage custom illustrations in their marketing strategy. Let’s take a look at ways that smart businesses use illustration to boost their marketing.



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Here's a good look at the 7 important lessons you can learn from the most valuable global brands and how you can drive more revenue and bigger profits for your small business or startup through better branding.

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Without the right employees, it's hard for small businesses to grow and thrive. So, what's a small business to do? Here's a good look at five proven ways your small business can recruit and retain top talent. Read More