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Seth Godin is an author, speaker, sage and more efficient with the English language than I. He has committed to personally answer questions every week about one of his books. Read More

Taking care of new visitors to your blog is crucial. Here I suggest what you should do to turn your new visitors to loyal readers Read More

Opportunities abound in three areas: mobile, social media, and location-based marketing. The key to making the most of these is to be relevant to the end-consumer. Only then and by adding value (in the process) you will be able to make these channels sell. Read More

ePubDirect has been selected by the International Monetary Fund (IMF) to deliver its digital content including books, reports and datasets to consumers worldwide. The IMF will use ePubDirect’s extensive network of more than 1000 sales channels and 25,500 libraries to expand the organisations reach Read More

People individually are singing the praises of Google+ as the newest platform for small businesses. Is it worth the work to get your company a G+ business page? Read More

Let's face it. Writing compelling content can be very difficult. This post gives you an effective way to write your marketing content in a way that packs a punch! Read More

As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever a Read More

"Congratulations, you've reached the end of this internet. Look for another?" That's the message you now see when you try to use the Google Reader bookmarklet and have read all the posts within your subscriptions. Even though it's a joke, it might leave a bitter taste for diehard Google Reader fans Read More

When customers peel the wrapping off your product, does that "new car" smell hit them and get their senses racing? Or dust a poof of dust come flying out? Read More

Seveal avenues that small business leaders can use as they seek to cultivate their online reputations and boost their online brand enhancement. Read More