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In order to illustrate how to build a buyer persona, it's first important to understand what one actually is... Read More

There is little doubt that social media has played a large role in helping to shape businesses around the world. However, it takes more than just having a presence on various social media sites to have an impact. You must understand just who are reaching and how your business is being perceived, an Read More

Talk to your customers. Seems simple enough doesn't it? Yet how many small business owners don't actually speak with their customers directly? Read More

How NOT to alienate your audience at your next speaking gig: consider these three very important things. Read More

It’s not rocket-science the world around you is changing. The Internet is growing and expanding. As it expands, it creates change. The Internet will create opportunities – coincidently it will also end many industries as we know them. Some businesses will survive – some won’t. The pendulum has swun Read More

So, just why is the future success of your business based on you having a great looking, responsive website design? Before you go thinking that this is all hype, consider a few facts. 77% of all North Americans use the internet and 70% of the people have used the internet to search for a business i Read More

You may have heard buzz around the term Internet of Things (IoT), but do you actually know what it means? We explain what the term means, how it can benefit organizations, and how barcodes play a significant role in this technological concept. Read More

Payroll operations are complex and time-consuming, which is no doubt why businesses often opt to use a payroll outsourcing service.

Learn the benefits of hiring an outside company for your payroll needs. Read More

A is for Accuracy 

PR is all about reputation. The reputation of you, your client and the consultancy you work for. Read More

When you are starting a new business, the first couple of years involve a lot of hard work to attract clients. That’s no secret. But sometimes business owners come to me about how hard they are working and that nothing is happening yet. Read More