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When building a B2B strategic marketing plan for any business an in depth market analysis is of vital importance. Without analysis the resulting plan is likely to be of little practical use resulting in significant wasted resources on a document that simply sits on a shelf gathering dust. Read More

When a business owner begins to negotiate the sale of his or her business with buyers for the first time, he or she will inevitably face a difference between the buyer’s offer price and the desired selling price. It’s at this point when a lively debate between the parties will occur over the underl Read More

Your definition of conversion and your definition of success depend on what it is you’re trying to accomplish. Conversion is a funny and often open-ended buzzword in our industry, mostly due to its flexibility. Let’s take a look at conversion tools, examples and statistics in a complete A-to-Z list Read More

Content Marketing is the key driver upon which most inbound marketing and social media marketing tactics are built. Content marketing not only impacts SEO, web traffic, leads and sales but also acts to influence buyers as they increasingly seek information before purchasing. Whether your business i Read More