Marketers are seeking new and better ways to measure the effectiveness of their programs and justify their marketing spend. One concept that has elbowed its way to the front of the metrics pack is “engagement,” but while just about everyone agrees on the importance of measuring engagement — who doesn't want to know how well your customers are rece
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How Do You Measure Engagement?
Posted by ArmadaIG under Online MarketingFrom http://www.marketingnpv.com 5871 days ago
Made Hot by: on April 8, 2008 3:08 pm
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