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Coming to the internal factors which influence consumer decision, it is important to note that consumer decisions are the differential combinations of emotional and rational decisions. Read More

Strategies for getting your product noticed by customers have changed drastically in the past decade. We used the Yellow Pages. Now there’s an App for that. Read More

As a newbie blogger I know how tempting it is to put ads on your blog in the hope that you are going to make thousands from affiliate sales or Google Adsense.

When I first got started I put lots of banner ads all over the blog (not this blog, a different one), and was excited about the income po Read More

If you have an online business that is not doing very well then one of the most important skills you will need to master is how to know when to quit, or if the business is worth continuing with. Read More

SEO is a crucial aspect of website promotion. However, it has a largely undeserved reputation for being slow, expensive and time consuming. An additional problem is that Black hat SEO is actually more expensive than its white hat counterpart. Read More

Most people who start an online business begin with the impression that it should be relatively easy to get people to buy their stuff, but they soon get a rude shock when they realise how competitive it is . Read More

Social media has quickly become the most popular method for marketing your business. Facebook, LinkedIn, Twitter, Google+ and more recently Pinterest have become businesses primary method of advertising. Read More

When making a website, there are always a few golden rules that help us ensure that others want to come onto the site. In most cases, it is the product or the service that brings people on but where a website is underestimated is when it isn’t looked at from anything more than a shop-window. Read More

Social media is not just a simple means of communication anymore; it allows connections of all kinds - personal and business, while more importantly capturing a huge target audience. Read More

As an online entrepreneur it is obvious that success is not easy, and the harsh reality is that around 95% of the people that get started will make no money (or very little). Read More