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Website mistakes result in loss of leads, prospects, and sales. Your website is the most important part of your online marketing. The more website mistakes you make the worse results you get. Read More

Avinash Kaushik goes beyond mere human metrics. He introduces 4 new social media metrics that help businesses align their campaigns to the bottom line.

1. Conversion Rate
2. Amplification Rate
3. Applause Rate
4. Economic Value

Learn about the MOR effect Read More

When it comes to keyword research in 2016, digital agencies and freelance SEOs alike are putting a hyper-focus on long-tail keywords. And for good reason.

As Google’s semantic search becomes more intelligent and users search specific questions (and even full sentences), long-tail keywords can he Read More

By 2020, Gen Z will account for 40% of all consumers, making it more important now more than ever to successfully connect with and engage this generation to create life long relationships. While many brands invest in Millennial marketing initiatives, with Gen Z, everything is going to get even craz Read More

In terms of helping you know who’s visiting your site, what they’re looking at, and shaping future content for your business, nothing beats Google Analytics. The best part about it? It’s absolutely free. And while yes, there are a lot of bells and whistles available in the platform, don’t let them Read More

Learn how to create content that is relevant to your prospects and customers and will inspire more traffic and sales. Read More

A true rebrand is much more than just changing your logo or redesigning your website. It takes a holistic approach. Here are some rebranding tips for you. Read More

You determine a business name, work on your business plan, build a website and read everything you can about starting a business. Except, it’s now been six months, and you still haven’t started!

Two APPO members share their tips on how to get started when you're feeling stuck. Read More