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Hope is not a strategy – we've all heard it. Marketing Strategies need Hope A Strategy “is a plan of action intended to accomplish a specific goal.” Hope does not contain the elements of a plan. Read More

For most people, managing all their social media profiles at the same time ends up being a logistic nightmare. They have to log in and log out of every single social network, remember what to post, where and how often and set reminders to create posts, approve and share messages and interact with n Read More

People make a decision to open your email before they even get to the meat of the content, just based on who it is coming from. Here are 5 tips to keep your brand relevant by email. Read More

Facebook Reactions turn one year old with 300 Billion Reactions used on Facebook posts. From "Haha," to "Wow" "Sad" to "Angry," here's why we love to hate them. Read More

Think you know everything about Facebook marketing? Think again! 22 super valuable Facebook marketing tips for business you won't find anywhere else online. Read More

Virtual reality has long been seen as a futuristic tool reserved for science fiction. In recent years, this has changed, with adoption of VR technology hitting the mainstream. A Nielsen report predicts big things for virtual reality technology in 2017. Its survey of 8,000 consumers found that 25 pe Read More

Many people learn their management skills through years of trial and error. This is inefficient, costly and often painful. It is better to be properly trained in the key management skills in the first place. Read More

In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his wife. It ended with a public apology the following February. Read More

If you are always creating new content, it can burn a deep hole in your marketing budget…

A great way to publish more content, without actually creating more, is to recycle the content you already have and that of other credible sources in your industry. Read More

The content marketing conversation is shifting. Today's marketers can earn more with less by prioritizing quality and minimalism. Read More