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The more your product is based on an idea, the more liberty you have in choosing colors. Banks’ colors come in every flavor because money is a concept. Marketing, advertising and branding companies can color themselves however they choose. They are only limited by their customer’s imagination.

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Years ago, Renee Pawlish gave me much food with her excellent post on the challenges of online book promotion. In it, she mentions two resources that highlight word-of-mouth and reviews as the only ways to sell books.

I agree and disagree with that. Social media promotion does work. If it doesn’ Read More

Natasha Crosby decided to pursue the career of her dreams the day she sold her Ford Mustang to buy the first computer for her company, MindKube Creative & Marketing.

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While you know the importance of continuing to develop your own knowledge about running a small business, have you given much thought to helping your employees with their own professional development?

Sharpen your staff's skills by teaching them through professional development programs. Read More

5 Ways to Improve Your PPC Campaigns


#1) Create Separate Campaigns for Search and Display Networks



When advertising your product/service on Google Adwords, it’s recommended that you create separate campaigns for the Search and Display Networks. Formerly known as the Content Network, th Read More

Believe it or not, this one simple business tip will help to reinvigorate you and your staff, and get you ready to tackle the last leg of the year. Read More

Understanding WHY you are creating content for your business dictates the kind of content you create. Ask yourself: Why are you creating this content for your business? What do you hope to gain from blogging? Read More

Data Science & BI - Salary & Skills Video written by Packt Publishing: one of the many blog articles from Packt Publishing Read More

You're allowed to live a better life so if you're feeling negativity too often, it's about time you do something about it. These steps are just what you need to incorporate in your everyday life and get rid of negative thoughts without too much effort. Read More

Would you like to own something big…something with big potential? Something that very few people have? Something that could help you reach your true potential? Something you’ve heard of, but never knew exactly what it was? Read More