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Cheap SEO cannot afford to get you high quality backlinks. It cannot afford to write content that generates traffic or social engagement. And it cannot provide the expertise and marketing you need to actually do well in your industry niche. Read More

Every year, marketers from industries around the globe come up with clever April Fools' jokes. Take a page from their books for your own creative marketing Read More

Crowdfunding is all the rage these days, and it makes sense. There are many potential benefits, such as the prospect of developing an enthusiastic base of early adopters before there's even a product for them to hold.

But it's not as straightforward as it seems, and your success will depend grea Read More

In this final episode of our blog series on social media advertising, we’re tackling two relative newcomers to the game. Instagram and Pinterest are two of the hottest new platforms that people are flocking to use, and you may be surprised with how many people you may reach with your ad campaigns. Read More

You’ve heard us say this time and time again… know your audience. More importantly, know that you are not your target audience.

But, is that it? Just know your target client and you have it made? Maybe, if you’re lucky.

Knowing your audience can be a very superficial practice for some. You ha Read More

If you have an old blog post lying somewhere in the dark, gathering up dust, then it is time you think about turning it up into a unique ecommerce business. Read More

Should you send employees emails after work hours?
As entrepreneurs, our minds are always on our businesses and we tend to be in a hurry about everything, so it seems only natural to fire off an email about work the minute something comes to mind. That could be at 9 p.m., midnight or 2 in the morn Read More

The more you can view people out in the world as separate individuals with different personalities, rather than grouping everyone together as a singular audience, the easier it will be to think of creative ways to generate organic shareable content on your social media sites.
Read on and learn how Read More

From large offices crammed full of desks, to the more recent open-plan, collaborative spaces – office interiors have evolved to reflect attitudes to work and changes in the economy. But does office design really effect productivity in the workplace? Read More

Whether you’re just starting a new small business or you’re already a successful small business owner, it’s very possible that you’re about to make (or you’ve already made) biggest branding mistake. Read More