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Have you texted your customers recently? You read that right. Here's how to use text messages to increase sales and brand awareness for your small business. Read More

With 700 million monthly active users, Instagram has twice as many users as Twitter. One of the main reasons behind this phenomenal growth in users has been the launch of Instagram Stories which now has 200 million daily active users, surpassing Snapchat’s 161 million daily active users. Read More

Don’t get distracted by shiny platforms like Snapchat or put all your chips into VR. Your target audience is watching videos on Facebook, and if you want eyeballs on your advertisements, there’s no better place to invest. Here’s why: Read More

Think the performance review is dead? Think again. In this episode, we look at the history of the annual review, how one company has given it a modern twist, and how employees should be preparing for them. Read More

Think the performance review is dead? Think again. In this episode, we look at the history of the annual review, how one company has given it a modern twist, and how employees should be preparing for them. Read More

64% of all job seekers research a company before applying for a job, and your website is often the first place they'll go. To shed some light on the fine art of career pages, we get some expert tips from Sonya Matheson, Workopolis’ employer branding and recruitment services manager. Read More

If you plan to sell your business, you’ll need to advertise the business for sale. Your ad needs to be written well and placed intelligently to work. Read More

As a small business owner, CHEAP is great, but FREE is always best! This post will walk you through 10 free Facebook marketing tips and how to use them in your business. Please add your best tips in the comments below! Read More

Holiday sales and events should be part of any small business marketing strategy. These 5 marketing ideas are great for new businesses (and small budgets). Read More

I know how we all believe that there's no such thing as bad publicity, but most businesses sing a different tune after a few bad reviews in local press. Every new business owner needs some ideas on how to get some press every now and again, and this should help you get off to a better start than yo Read More