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Storytelling yields excellent results for brands. A brand can engage its audiences using exciting stories. The mistakes to avoid include not having an action statement, not using visual content in the story, not connecting the brand to the story and telling audiences stories that are poor in qualit Read More

If your life’s passion is running a small business like a bakery, you know how important marketing is. Social media can help keep your fans coming back again and again, and encourage new business as well. Chances are you don’t have a lot of time to think about what you’re going to post on your soci Read More

Last year, the number of emails sent and received totalled over 205 billion.

The world is, without a doubt, addicted to our inboxes. And because of that, despite what the clickbait-generating marketing “gurus” want you to believe, no, email marketing is not dead. Read More

Did you know that product packaging can elicit an emotional response from shoppers that leads them to purchase? Learn how you can put this to work for you! Read More

Every year you’re spending 560 hours managing work email.

That’s right. According to McKinsey, 28% of the average work week is spent reading and answering work emails. Based on a typical 40-hour schedule, that’s 11.2 hours per week, or 560 hours each year.
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When it comes down to it, the primary role of a leader is that of decision maker. You’ll be making decision on behalf of the group, establishing direction, coordinating your team, and in the case of entrepreneurship, shaping the entire organization. The trouble is, some of these decisions are harde Read More

The practice of influencer "engagement" through email outreach is one of the most widely-used tactics in marketing today.

Done by almost everyone from bloggers, to agencies, to social marketers and even spammers.

Unfortunately, as widely as it is used, it’s equally as widely abused. Read More

Small businesses need to leverage every possible opportunity to drive revenue and minimize costs. Therefore, it makes sense to utilize apps that enhance the profitability for your company. Read More

In this episode of the Better Than Success Podcast, Nikki Purvy talks about quick tips for copywriting for social media CTAs, ads, landing pages and email marketing. We talk about the most persuasive word in the English language and how to use it. Read More

For startups, a definitive guide that can help to make the right choice can help. The article highlights 10 top questions that every startup needs to ask itself, before having the app developed.
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